Did you know that TikTok has over 500 million users? If you aren’t one of them, it’s probably because you’ve never heard of the app before. As an influencer marketing company, we know a lot about social media apps and which ones are growing at fast paces. TikTok is one of those apps. Yes, it was once very easy to get cheap TikTok accounts and it was just a silly lip-syncing app for teenagers and pre-teens. But now, it is something much more—a great way to get your brand in front of millions of potential consumers.
Easy TikTok Strategies to Get You Started
Today’s social media landscape is dynamic and fast-paced. It can be challenging for brands to keep up with all of the new platforms, updates, and features that are released on a regular basis. In other words, it’s tricky for brands to find their niche in the social sphere. With that said, there are a variety of sites and apps that you should keep an eye on in order to remain relevant as a brand. TikTok is one such app that you need to know about right now. TikTok is essentially an alternative version of Instagram or Musical.ly built specifically for users who want to share videos rather than static images or short videos as seen on Snapchat or Facebook Moments. As such, this article will focus on how advertisers can make use of TikTok as part of their social media strategy moving forward…
What is TikTok?
TikTok is a short-form video platform that lets users create and share videos with a maximum duration of 15 seconds. The app is most similar to Instagram and Musical.ly in terms of functionality. Users can share videos that blend images, text, and music to create a short-form video clip just like they would with a GIF on the other social media platforms. TikTok is particularly popular among the younger demographic with over 99% of users under the age of 34. TikTok is also hugely popular in other parts of Asia, including places like China, South Korea, and Indonesia.
Create effective videos on TikTok
Although TikTok is a relatively new app, you shouldn’t be too worried about coming up with high-quality video content right off the bat. You can start off by repurposing content that you have already created for other platforms. For example, if you have been sharing videos on Instagram or Facebook, you can repurpose that content for your TikTok page as well. It might be a good idea to tweak the content a little bit to make it more suitable for TikTok. You can also create dedicated content for TikTok from scratch. That being said, you should keep a few things in mind when creating videos for TikTok. First and foremost, your videos should be short and concise. Remember that TikTok videos are limited to 15 seconds. That doesn’t mean that you need to rush through your videos either. Instead, try to focus on providing valuable information in a concise manner that fits within the TikTok video limits. You should also remember that music is an important element of TikTok. You can either create your own music or use music from a third-party provider. TikTok also has an integrated lyric feature that allows you to display song lyrics with your videos.
Leverage video editing tools
If you want to create high-quality videos, you will need to invest in some video editing software. There are a few options when it comes to video editing software. You can either go with the standard version of Adobe Premiere or the more streamlined version found in Premiere Elements. Alternatively, you can also use something like iMovie or Final Cut Pro X. Regardless of which software you decide to use, you should try to incorporate some rudimentary video editing techniques into your videos. For example, you can use a variety of editing tools to add text to your videos. Alternatively, you can also incorporate simple animations and transitions to give your videos a sense of coherence and professionalism. If you are creating long-form videos, it might be a good idea to use a storyboard or some sort of outline to keep yourself on track. TikTok videos can sometimes be a bit unpredictable.
Use Influencer Marketing
If you are just getting started with TikTok ads, you might want to consider using influencer marketing to help bring in more initial traffic. Influencer marketing refers to the use of influencers to help promote a product. TikTok has recently rolled out an influencer marketing feature that allows brands to easily partner with popular TikTok influencers to promote their products. It’s important to keep in mind that TikTok has a strict policy when it comes to influencer marketing. TikTok only works with influencers who have achieved a high level of engagement on their platform. TikTok also requires that any posts that are paid for are marked as an ad. TikTok also requires that all posts be transparent with regards to the fact that they are paid for. TikTok also enforces a rule that no third-party content be republished on the app. All posts must be original and created by the TikTok influencers themselves.
Hook your audience with visual content
As mentioned earlier, TikTok is heavily image-focused. This means that you want to make sure that you are using visual content as often as possible within your videos. You can use images in a variety of different ways. You can use images as part of your video content or you can also create image-only posts. Alternatively, you can also repurpose content that you have used on other social media platforms. For example, if you have been posting photos on Instagram, you can repurpose those images for TikTok. One thing to keep in mind is that you want to try to optimize your content for TikTok. Keep in mind the platform’s unique features and try to incorporate them into your content. TikTok allows users to like and comment on videos as well as create their own stickers.
This article explored the importance of using TikTok as part of your social media strategy moving forward. We began by discussing what TikTok is and how it’s different from other social media platforms. We then discussed how to create effective videos on TikTok as well as how to leverage various video editing tools. Finally, this article explored how to use influencer marketing and how to hook your audience with visual content.