Quick response codes, or QR codes, are digital images that can be scanned with a smartphone camera. When combined with a restaurant menu, QR codes make it easy for customers to order and pay for their meals. The use of QR code menus not only streamlines the ordering process but also has several benefits for both the customer and the business owner. Let’s take a look at how this technology can improve your business’ efficiency and profitability.
Streamline the Ordering Process
To begin with, the use of QR code menus will simplify the ordering process for customers, allowing them to bypass the wait for a waiter and order directly from the kitchen.
At many restaurants, the ordering process is a bit of a maze. Customers have to place their order at the table, wait for a server to place their order with the kitchen staff, wait for their food to come out, and then wait for their server to bring the check.
With a QR code menu, customers can bypass this process. This will not only save time for customers but also reduce the number of orders that have to be sent back to the kitchen because they were incorrectly prepared.
Reduce Staff Turnover
A big problem that many restaurants face is high staff turnover. The restaurant business is extremely demanding, and employees often burn out after several months. This can be costly for restaurants because they spend a lot of time and money training new employees.
For example, the hospitality industry in the U.S. currently has a 61% turnover rate. That means one out of every three employees will quit within the first year! The use of QR code menus will help make ordering and taking payment easier for staff members.
This will cut down on the number of times the server has to walk to the kitchen and back to the table. It will also save time at the cash register when customers pay with their smartphones.
QR Code Menus Help To Increase Average Check Size
Another benefit of using QR code menus is that they will encourage customers to spend a little more. The ordering process is streamlined with QR codes, and customers will likely not have time to comparison shop at the end of their meal. This means that they will likely order what they want without worrying about the price.
The problem with using traditional menus is that they force customers to decide before they even sit down. This can cause customers to choose a lower-priced item that they’re less likely to enjoy.
The use of QR code menus will help you increase your average check size because customers will be less likely to say, “Let’s go to the cheap place.” They’ll be more likely to say, “Let’s go to this restaurant because they’re serving what I want at a price I can afford.”
QR Code Menus Help Dining Room Staff focus on Food Service
Another benefit of using QR code menus is that they will allow dining room staff to focus on food service. Dining room staff members will not be as busy taking orders, collecting payment, and bringing smartphones to the register. This will free them up to engage in meaningful conversation with customers.
Dining room staff should be knowledgeable about the food being served. This means discussing the menu items and answering any questions customers may have. A QR code menu allows the food server to walk over to the table, open the menu, and hand the customer their smartphone.
This will allow the customer to order from the table without the dining room staff had to break away from the food service line to take the order.
Using QR Code Menus Help To Bypass Payment Fees
Many restaurants charge a fee for using credit cards. This can be a real problem for customers who prefer to pay with plastic. Using QR code menus will eliminate the need to swipe payment cards, which means you won’t have to charge a fee for accepting credit cards.
Using a traditional menu and ordering system, you will have to charge customers a fee for paying with a credit card. This fee is charged by the credit card companies and is not something you can ignore. Using QR code menus, you can bypass this fee.
This means that you can offer your customers the convenience of paying with a credit card without having to charge them extra to do it. This can be a big win for customers because many of them often choose not to pay with a credit card.
Improved Operational Efficiency
A quick response code menu can help increase operational efficiency by enabling you to eliminate or reduce the use of paper throughout the restaurant. When customers place their order using a QR code menu, there is no need to give them a paper menu.
There is no need to print paper menus or distribute them to customers at the tables. When customers place their order using a QR code menu, the system will prompt them to select their items—there is no need for customers to refer to printed menus.
This can eliminate the need for paper menus and improve operational efficiency. When customers place their order using their smartphone, the system will prompt them to select their items—there is no need for customers to refer to printed menus. This can eliminate the need for paper menus and improve operational efficiency.
Higher Customer Satisfaction
When customers use quick response code menus, they can quickly find the items they want to order — there is no need to search through paper menus or ask a server for recommendations. When customers place their order using a QR code menu, they can simply select the number of items they want and confirm their order—there is no need to wait for a server to take their order.
This can improve the customer experience and customer satisfaction. Higher customer satisfaction can increase customer retention and customer loyalty; it can also improve your brand reputation in your community.
Improved Business Profits
A quick response code menu can help increase business profits in several ways. First, when customers use a QR code menu, they can simply scan the menu, select their items, and confirm their order—no need to write down their order or remember what they want to order.
This can reduce the number of times customers spend orders. When customers place their order using a QR menu, they can simply scan the menu, select the number of items they want, and confirm their order. There is no need to wait for a server to take their order.
This can reduce the amount of time it takes to place an order and can improve customer satisfaction. This can also help reduce the amount of customer contact staff members have with customers — this can improve the overall customer experience.
Bottom line – QR code menus are a win-win!
The use of QR code menus will bring many benefits to both customers and the business owner. It will streamline the ordering process and increase average check sizes without having to charge more for the food. It will also help dining room staff focus on food service and allow customers to pay with their smartphones.
Plus, you won’t have to charge a fee for accepting credit cards. These benefits will come to both diners and the restaurant owner, making QR code menus a win-win situation!